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- marylinhollenbec
Are you using a link shortener yet for your website links and affiliate links? In any other case, you should be! And it’s easy to do.
You may decide to utilize a web-based link shortener like TinyURL, Bit.ly or ShortURL. Or, you can install the GoCodes plugin for WordPress or a free script like Shorty on your own domain and stay in control of your affiliate links. Using your own domain as the base for your short links lets you build links to your internet site, build your brand, and be in control of where the links are pointing to.
There are actually three important reasons I suggest bloggers and online owners shorten their links.
They make it simpler to share on social networks.
Especially on Twitter, the place you only have 140 characters to share your thoughts, every character counts! A long URL shorten takes up half of your space if you’re not careful. By shortening the link you give yourself more room to “talk” as well as make it easier for others to retweet your tweet and share it with their followers.
Facebook, LinkedIn, as well as other social networks in addition have limits on how many characters long each of your status updates may be. Do not waste your space with long URLs.
They allow you to protect your affiliate links and update as needed.
If you promote affiliate products, you want to protect your affiliate links to ensure that you get credit for the sales you refer to a services or products.
With a regular affiliate link, you could have something like somedomain ? yourcodehere that’s easy for somebody to just go direct to the domain. Worse however, unscrupulous marketers may grab your tweet or status update from a social network and share it – but with their code in place of yours! Using a shortened link prevents someone from effortlessly eliminating your affiliate code. Of course, they can still switch out the link completely, but why make it easy for them?
Another circumstance that shortened links you may control are good for is if you are promoting affiliate products and your recommendation changes. If you have a link of yourdomain / bestwebhost and today you are promoting SuperHost123, you may use your shortened link to point there. If SuperHost123 goes out of business or you find a better option at BestHost789 you can easily change your link to point to your new recommendation–and the exact same short link still works.
You can track your links to find out what’s getting clicked.
Using some link shorteners provides you with an easy way to track how many clicks your links are getting. With HootSuite’s link shortner, if you choose ow.ly to shorten with, you can simply access statistics on how often times your link was clicked and when. Using the GoCodes plugin for WordPress also allows you to see how often times your links happen to be clicked.
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