If you’ve been using QR Codes, or maybe if you’ve just been wondering about incorporating them into your marketing plan, you might be under the impression that the only codes available will be the most frequent black and white icons that sort of look like a bar code given to hysterics.

Today, Quick Response Codes may be a whole lot more attractive and also a lot more useful with the addition of image tools like logos, colors, and photographs. Called customized QR Codes, these value-added response tools have four great advantages over the traditional codes.

A custom QR Code tells the reader that there is something very important to do. Rather than just sitting there like an annoying blob the way traditional generic odes do, a customized QR Code attaches itself visually to the rest of your message. Its very design says to the customer, “Pay attention. Here’s something you should know.” Of-course as these codes become more prevalent within the US (which trails other countries within the usage of the codes), more individuals realize that the codes indicate additional information is at hand. Still, even with more awareness, generic codes in and of themselves can only do so much to stimulate response.

A quality QR Code design extends your brand. As a savvy business person, you know how important your image is to attracting and keeping customers. By having a well designed logo and employing other visual techniques, you attract attention. By providing valuable details about your products, together with special offers, you build loyalty. Today you can embed your logo, your colors, and even your photographs into your code art. You get instant recognition with the look and also a customer who feels like they are getting a little something extra when you work with a high tech custom code.

Custom QR Codes make it possible for you to communicate more details, special offers, and unique messages to customers. An image-based custom code not simply perpetuates your identity, additionally, it enables you to tell certain customers (those that have phones) about special offers just for them. The code design permits you to share news and information, display a web page, and even transmit contact information like URLs, emails, and smart phone numbers.

Customized QR Codes allow you track results easily and make changes as needed. With near instantaneous results, you may tell right away if your offer is a success, whether readers are pursuing additional information, or if there’s a rise in activity on Twitter. You may provide a coupon deal today, push a site tomorrow, and run a contest next week. All while simultaneously enhancing your image and increasing your awareness.
These codes were not originally developed as a marketing tool. They were employed in parts control in automotive factories in Japan. After the marketers got hold of them, in contrast, they opened up a whole new world of mobile marketing. But to get the most out of the technology behind these unique codes, don’t go generic. Instead, go for a customized code with image-enhancing QR Code design. You’ll be surprised what individualized QR Code art can do for your image as well as your results.