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- Wpisy
One of the most useful tools to come along in recent times for online marketers is URL shorteners.
You will discover sites where you can paste a long, ugly URL in to a form, and also the site will give you a much shorter URL to use in your emails, newsletters and promotions.
There are also scripts you can install on your server, that enable you to generate your own shortened urls, which is exactly what I prefer, due to the good control it provides you with.
In-case you are not using the tiny urls, you’re probably losing a lot of sales and traffic. The benefits of using shortened urls typically include:
They permit you to conserve space when posting to micro- blogging platforms such as Twitter, where each of your posts is limited by a mere 140 characters.
They look more professional than long, unwieldy affiliate urls (especially whenever they have your own domain name in them). Longer urls can wrap to 2 lines in your emails, forcing many readers to copy and paste the pieces of the link before they may visit a recommended page. Many won’t jump though that hoop!
They permit you to log into a control panel and change where a particular link sends traffic without you having to track down all of the places the place you have placed that link and manually swapping them out. This comes in handy in case you are promoting a particular product, and due to whatever reason, you decide to promote an alternative product within the same category.
There are also occasions when affiliate programs change the software that power things, forcing you to change your affiliate links for a given product. If you use the proper URL shortener, you would merely need to log in to your control panel, click an edit button, change the destination link, and all of your links scattered across cyberspace now STILL point to where you want them to.
This really is essential for ebooks, because once an eBook is within your customers’ hands you cannot update those links in many cases. Only ebooks that connect to the internet each time that they may be read (which most of MY customer don’t like) allow you to change links in the eBook after it’s distributed.
You will discover literally lots of third-party link shorten shortening services. I’ve used several of them and they work great except that they control YOUR links. Should they get any complaints, or simply elect to change their business model, they could kill off all your links instantly.
Premium, third-party URL shortening services also hold you hostage. They charge you a monthly fee for extras, or for the capability to have more than a handful of urls on their platform. Some charge you extra if you generate more than a couple of thousand clicks – they penalize you for being successful.
If you stop paying for these premium services, they frequently shut off all of your links INSTANTLY. As soon as you have all those links floating around cyberspace (in ebooks, articles, ads, press releases, ezine editorials, etc.) you don’t want to just kill them off, so you are STUCK often paying hefty fees, month after month.
