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- Wpisy
One of the most useful tools to come along in recent times for online marketers is URL shorteners.
You will discover sites in which you can paste a long, ugly URL in to a form, as well as the site will provide you with a much shorter URL to use in your emails, newsletters and promotions.
Additionally there are scripts that one can install on your server, that allow you to generate your own shortened urls, which is what I prefer, as a result of the great control it provides you with.
In-case you are not using the tiny urls, you are probably losing a whole lot of sales and traffic. The advantages of using shortened urls typically include:
They make it possible for you to conserve space when posting to micro- blogging platforms such as Twitter, where each of your posts is restricted to a mere 140 characters.
They look more professional than long, unwieldy affiliate urls (especially if they have your own domain name in them). Longer urls can wrap to 2 lines in your emails, forcing many readers to copy and paste the pieces of the link before also they can visit a recommended page. Many will not jump though that hoop!
They make it possible for you to log in to a control panel and change where a particular link sends traffic without you having to track down all of the places where you have placed that link and manually swapping them out. This comes in handy in the event that you are promoting a particular product, and due to what ever reason, you elect to promote an alternative product within the same category.
There are also occasions when affiliate programs change the software that power things, forcing you to change your affiliate links for a given product. If you use the proper URL shortener, you would merely need to log in to your control panel, click an edit button, change the destination link, and all of your links scattered across cyberspace now STILL point to where you want them to.
This really is necessary for ebooks, because once an eBook is in your customers’ hands you can’t update those links for most cases. Only ebooks that connect to the net each time that they may be read (which most of MY customer do not like) make it possible for you to change links inside the eBook after it’s distributed.
You will discover literally lots of third-party link shortening services. I’ve used several of them and they work great except that they control YOUR links. If they get any complaints, or simply decide to change their business model, they could kill off all of your links instantly.
Premium, independent party URL shortening services also hold you hostage. They charge you a monthly fee for extras, or for the ability to have more than a handful of urls on their platform. Some charge you extra if you generate more than several thousand clicks – they penalize you for index being successful.
If you stop paying of these premium services, they frequently shut off all your links INSTANTLY. Once you have all those links floating around cyberspace (in ebooks, articles, advertisements, press releases, ezine editorials, etc.) you do not want to just kill them off, so you are STUCK often paying hefty fees, month after month.
