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A URL shortener, for obvious reasons, shortens your URL so that it shall fit into your advertising mediums.
We have all seen hugely long URLs in e-mails, on blog posts, as well as in advertising. Think
Amazon on this one. Often times any time a link like that is copied, it breaks apart, an area mistakenly gets inserted and the link won’t work. Shortening a URL will avoid this problem, make it easier for your customers to copy & paste the link, and obtain to your site or offer faster as well as more reliably.
It also has the capability to look just a bit better if you have got an advertisement going out, and also your link is short and to the point. Long URL links are off-putting to a lot of men and women and generally very obvious it is an affiliate site. And yes, Amazon is an affiliate site.
URL shortener sites often offer tracking abilities, which can mean a lot of details about how well your link is doing.
Unless you are well-versed in how to track your links, track your traffic, know how to read and understand Google Analytics; if you are new, selecting a link shortener will give you a lot of information regarding where your traffic is coming from, how many clicks your link has received, and what people are doing on your web page. Check out several of the links above to view which sites offer tracking services as part of their main service. You will discover a fair number that can be totally free.
For anyone who is in affiliate marketing, using a URL shortener can provide you with a bit of an advantage to advertise your opportunity.
There are actually several benefits here for using a link shortener. To begin with, many affiliate marketers who are just starting out are trying to use their affiliate links for their program. These links, again, may be quite long and arduous to keep intact.
Second, in advertising, it is critical to not be a sheep. If you’re promoting an affiliate product or program, and a couple thousand other people will also be promoting it using the company’s affiliate links… well, you are not going to obtain a whole lot of interest because the public has been over exposed to the marketing. They can even happen to be turned off by some one else’s marketing methods… so once they see Company XYZ in an affiliate link, it is an immediate click away or delete.
Advertising is just that — A-D-V-E-R-T-I-S-I-N-G. It’s important to stand out. It is important to grab attention. And you only have several seconds to do that. You can possess the greatest ad copy worldwide, but if your link shows an affiliate id, your click throughs will be going to be non-existent.
A URL shortener may make your not-so-fantastic domain name a non-issue.
From past experience, I realize that sometimes we find yourself buying a domain name that ends up not being within the niche we want, or which just does not make sense to the public.
But you’ve got a domain name and you have decided to repurpose that site for some of your offers or products. Make use of a URL shortener to help avoid turning people off just as a result of the domain name. This may help you keep moving forward until you are ready or able to buy another domain name that suits your marketing efforts better.
When you are using Twitter or other social networking methods, a shortened URL will considerably increase your allowed character count.
Most importantly, I am talking about Twitter here which only allows you 140 characters in a tweet. If you have got a long, long URL… how are you going to say anything about it to get people to click and look? Just sending the link won’t get you views.
Twitter is about the way you can say something important, URGENT, and also a call to action in 140 characters or less. Almost every letter and symbol within your URL counts toward your character count. So get rid of that long URL.
Twitter is just not the only place that a short URL is useful. Brevity is really useful in the majority of all your marketing efforts. Whether you’re using Twitter, Goggle+, Pinterest, Facebook, LinkedIn, or whatever, save your readers’ eyes, shorten link your URLs and expect to see a better click-through on your posts.
Knowing the need and value in making use of URL shorteners is extremely important in your marketing efforts regardless when you are promoting your own goods and services, or perhaps an affiliate marketer looking to gather leads into your flock.
