- This topic is empty.
- Wpisy
Now that Quick Response Codes have started catching on within the US, many companies are jumping on the bandwagon, and with good cause. These unique codes are dynamic marketing tools that can energize your marketing campaigns and create customer loyalty.
Originated in Japan within the late 1990s, Quick Response Codes carry thousands upon thousands of alpha numeric bits of information. Through scanning the symbol with a phone camera, customers can access everything from coupons to contests to multimedia presentations. All it’s important to do is make it available through your business’ personalized code.
Unfortunately, there are actually some common mistakes businesses make once they enter the world of Quick Response Code marketing. With just a little foresight, you can avoid them and make maximum utilization of this exciting marketing technology.
Certainly, avoid using generic looking codes. Take the period to develop a customized QR Code design that is consistent with your company’s brand image. Because many consumers continue to be not knowledgeable about these codes, they may be very likely to ignore them unless you employ customized QR Code art in your code. Using such simple identity features as colors, logos and photos can turn your custom codes into a beacon for customers thinking about your company.
Second, be sure to use the Full Record potential of your customized QR Codes. With very little effort, you can change your code to direct consumers to your webpage, offer special promotions, share the latest blog, or just about anything else. Your QR Code art should incorporate not only the identity elements but technology which allows easy alterations.
Third, use your custom QR Codes on virtually everything you print. Don’t stop with print ads. Of course, as long as a camera enhanced phone can read it, your custom code will continue to work. Got a billboard? It needs a uniquely customized code. Hand out business cards? Include customized codes. Have a business vehicle? Get an enhanced QR Code design and put it on the door.
Fourth, make sure the information accessed by your codes is pertinent. Regardless of the proven fact that they see hundreds of messages a day, people want information. But they only want it if it pertains to them. Make sure your custom QR Code leads to something consumers will appreciate. And again, change your message regularly. Who wants to access the exact same old thing over as well as over?
Fifth, check your Quick Response Codes every single day. Nothing might be more disappointing than eagerly scanning a code only to search out which it does not work. It’s like typing within your favorite website URL only to seek out the site has vanished! Talk about destroying your image. You could even need to get some employees, friends, or members of the family to check the code for you. This is also a good way to test out the information you’re providing. Don’t be afraid of critiques; they may only make your program better.
Finally, maintain the technology (or have someone do it for you). As great as customized QR Codes are, the available technology multiplies every day. Also don’t be afraid to talk to the individual responsible for your QR Code art about enhancing your codes. Staying in touch with where as well as the way to use Quick Response Codes and trying different looks and content may result in greater success.
